More than 5 billion people in the world own a mobile device. The ubiquitous use of cell phones and the impact of all forms of mobile technology create a plethora of location-based data that is captured at an ever-increasing rate. But using this location-based data may not be as straightforward as it seems...
In this webinar, Foursquare and Korem will present information on how Foursquare’s Visits and Places data provides very detailed location-based information about mobility and business points of interest. The data, captured by mobile devices but anonymized for privacy purposes, is highly accurate in developing customer audience information that supports target marketing, site selection, and many other applications.
Foursquare and Korem will provide:
- Details about how location-based information adds an indispensable attribute for business intelligence and analysis
- A demo/visualization of the data using geospatial technologies
- Details about how best to purchase and integrate the data with current analytical processes